I posted a shorter version of this article on my LinkedIn this past weekend and it must have struck a nerve. It’s gotten more than 5,000 impressions, 86 percent are out of my network.
I’m sure many communications people will not like this post. I’m retired now, but I spent more than 40 years in public relations. I’ve worked for publicly traded companies and top universities, taught at two journalism schools, and run my own consulting business. I am an accredited public relations professional, a designation I earned in 1987 by passing both written and oral tests.
Over the past couple of weeks, I’ve seen several posts from former journalists who, after realizing they weren’t going to get rehired as journalists, pivoted to public relations. During the interview process, they apparently convinced some VP they would be GREAT at public relations BECAUSE they were journalists. Then they joined our profession and had an epiphany: “OMG. Maybe we should have given public relations professionals a little more respect.”
Oh, please.
I’ve been dismissed, condescended to and called a “PR flak.”
One of my favorite examples happened in 2001. At the time, I worked for a medical company that accepted tissue and bone donations from people who had died and whose families had chosen to donate their loved ones’ tissue and bone. The company turned those donations into products that could repair, replace or restore damaged human tissue and organs.
Once, I talked to a business reporter at the Orlando Sentinel who thought it was awful that our company was profiting from donated tissue and bone. I asked how that was different from blood donations. At least companies and organizations working with donated tissue and bone turned those donations into medical products used to repair or restore people’s bodies.
Blood donation was different? Organizations collected the blood, gave the donor a cracker and some apple juice, tested it, and then sold it to hospitals at astronomical prices. I asked if he had ever looked at the salaries of the CEOs of those organizations or the size and cost of their massive campuses.
He wasn’t interested. He blew me off, ignored my points and wrote a scathing article.
Was I frustrated? Absolutely. Was I surprised? Not really.
That was the deal. Journalists ask tough questions, and we’re supposed to take it. I have enormous respect for good journalism. I understand the role journalists play and why they sometimes need to be skeptical of the people they cover—including people like me.
Another time I was working as a consultant to gain approval of a large retail store in a small town north of Gainesville. We had just finished a contentious public hearing and our team was trying to clarify a few points that had been said in error. I was attempting to connect a reporter from the Gainesville Sun who covered county government with our attorney for a short interview. She snapped at me and said, “Leave me alone. You’re a PR flak. I don’t need your help with anything.”
But here’s what bothers me about these recent posts from former journalists now praising their newly-found public relations profession.
I’m genuinely sorry about the state of local journalism. The layoffs, shrinking newsrooms and loss of experienced journalists are terrible for communities and our democracy.
But please give me a break with the idea that someone loses a journalism job, lands a job in public relations, and suddenly realizes: “Wow. I really should have treated those PR people better.”
Sorry. I’m not buying it.
Public relations is a profession that requires its own skills, judgment, ethics, experience and expertise.
Perhaps the most important lesson is this: You don’t have to become a PR professional to understand that PR professionals deserve respect.
Maybe we could start there.

















